Director of Content & Editorial @ Josie Maran
Messaging & content direction for current launches and monthly campaigns, as well as writing and directing all copy across the brand, from site/social to retailers.
SITE/EMAIL COPY & EDITORIAL DIRECTION
I currently lead all copy and editorial on josiemaran.com, from PDP updates to landing pages and homepage updates. I also lead editorial and copy direction for all email campaigns, including subject lines.
Pro-Retinol Landing Page (my editorial direction & copy)
Whipped Body Butter Guide (my editorial, video, & copy direction)
SOCIAL CONTENT
I lead direction, concepting, and editing for all social content, primarily focusing on videos for Reels & TikTok that promote brand awareness through strong storytelling. For example, during COVID, I reached out to a nurse to show how Josie’s Body Butter helps her wind down and heal her skin after a long day in the hospital. This resonated a lot with our audience and helped connect a message of self-love with using Josie Maran products.
I seek diversity, authentic passion, and above all, relatability and realness in all the video content I concept and create.
I also lead content direction for all educational graphics and social content pillars with the goal of building and maintaining a strong community.
Click on the image to view the post in Instagram
PAID MEDIA
I work closely with our ecomm and retailer teams to repurpose existing content or create new content that will thrive on paid media. With a goal for brand awareness and reach, I have a passion for creating paid content that tells a meaningful story to lead to conversion.