Creative Content Strategist @ Supergoop!
BLOG: THE BRIGHT SIDE
Within four months of joining Supergoop!, I launched the brand’s first blog. I concepted the layout, the name, the categories and wrote and worked with freelance writers on around 30 articles for the launch. I then continuously updated it with articles, with a focus on SEO and relevant content around campaigns or new launches. Eventually, many articles were used for paid editorial.
I researched, wrote, and edited this extensive guide to mineral sunscreen, with a focus on brand voice and distinction, as well as SEO.
SITE COPY: EMAIL AND CAMPAIGN PAGES
I led all concepts for emails, collaborated with design, and wrote all copy, including subject lines.
Examples of high-performing emails with my editorial direction and copy:
Glowscreen GIF Email
Social Graphic Winter Hydration Email
I also worked with the design team on implementing all iterations of the homepage and new campaign pages for supergoop.com
ORGANIC SOCIAL CONTENT
I concepted and directed all organic social video, with a focus on how to encapsulate campaign messages in hero videos and how those videos can also be used in email and on site. Click on video still to watch it on Instagram
YouTube:
I concepted and directed the shooting and editing for content franchises for Supergoop’s YouTube channel, including “Learn From a Derm”, “How I SPF",” and “Asked & Answered”.
View Supergoop’s YouTube page.
I also concepted and directed all educational graphics with a focus on community engagement
paid media
I concepted, directed (and sometimes shot!), and worked on all copy for all paid media. I worked closely with the manager of paid media to strategize which content would perform best for conversion and brand awareness.